Simple Illustrations Yield Powerful Messages

The advertisement, â€Å"SAVE WATER, SAVE LIFE†, is comprised of a dripping water tap connected to a quarter-filled, oval-shaped fish bowl. Within the fish bowl, an orange fish nervously stares at the dripping water tap. The color scheme of the ad is a combination of light and dark greys, yet the orange fish disrupts the color scheme which makes the fish the focal point of the ad.Advertising We will write a custom essay sample on Simple Illustrations Yield Powerful Messages specifically for you for only $16.05 $11/page Learn More The fish bowl with the dripping tap only covers about one-third of the ad, and the remaining portion of the ad is filled with grey which makes the advertisement very simple, but the simplicity of the illustration bears a powerful message. The advertisement, â€Å"SAVE WATER, SAVE LIFE†, makes an attempt to persuade a diverse audience to conserve water. In my opinion, the ad successfully persuades a broad audience b ecause the subject matter and techniques used in the ad allow the audience identify with the message. Specifically, the contrast of color, the usage of the fish, and the shape of the tank are the tools that effectively persuade audience into identifying with the message of the ad. The following will illustrate how the tools in the advertisement are effective in conveying the message of the ad. One of the aspects of the advertisement that accentuates the message is the contrast of color. The ad consists of varying shades of gray in the background and the orange color of the fish in the foreground. In my opinion, the author chose shades of gray in the background in order to draw attention to the fish which is the subject matter of the ad. Personally, when I saw the ad my eyes went straight to the orange fish because of the gray background. If there were more colors used in the ad, they would draw attention away from the fish, thus, distracting the audience from the message. Using simp le color schemes in the background of the advertisement also accentuates the severity of the topic (Bedan 7). The grays in the background create a somber feeling in the audience because gray is a color that represents serious subject matter. The somber feeling of the audience allows them to realize the severity of the topic being discussed in the ad. Although the color scheme of the advertisement was simple, the simple colors enhanced the message of water conservation for the audience. The advertisement appeals to a varied audience because of the indirect human appeal (Langford 42) created by the manner of the orange fish. The orange fish is humanized by the panic expressed by the stare of the fish at the dripping water tap because all humans have felt panic which allows for a varied audience to identify with the plight of the orange fish.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The orange fish also appeals to a varied audience because the fish does not represent a particular type of person. No race, gender, age, or career is specified in the ad because of the orange fish being the subject matter. Since no particular division of people is targeted, the ad can reach out to a variety of people. A farmer or a lawyer will be compelled to conserve water due to the ad not singling out a particular group of people. Overall, the author’s usage of the clever usage of the orange fish draws a diverse audience because the manner of the fish humanizes the fish and the subject matter of the fish allows different groups of people to identify with the fish which helps to effectively convey the message of the ad. Another way the author conveys the message of water conservation to a diverse audience is through the usage of a round fish bowl as the habitat of the orange fish. A broad audience can identify with the habitat of the orange fish because the fish bowl is round like ear thly habitat of the audience. The constant dripping of water out of the fish bowl that is already a quarter-full can be compared to the wastage of water on earth as a whole which amplifies the message of water conservation in the ad. No matter what walk of life a member from the audience may come from, all of the audience share earth as their home, and in some way identify with water being an important natural resource. The tank only being a quarter-full also amplifies the message of the ad because the little water in the tank illustrates how severe the water situation is on earth. If the tank were to be almost full, the audience would not feel the urgency and severity of the message. The previous information illustrates how the shape of the tank allows the audience to identify with the message of the ad. Ultimately, the techniques mentioned above come together to bring an important issue to a diverse group of people by using what the audience has in common with one another. The gra y color scheme in the background allow for the focus (Bedan 4) to be on the orange fish in the bowl. The panic in the fish illustrated by the stare at the dripping tap humanizes the fish and allows a diverse group to identify with the manner of the fish because all humans can identify with the feeling of panic, and the fish does not target a particular race or gender.Advertising We will write a custom essay sample on Simple Illustrations Yield Powerful Messages specifically for you for only $16.05 $11/page Learn More The shape of the fish bowl allows for a diverse audience to identify because the bowl is very similar to earth. The author uses the techniques mentioned to make the audience identify with the ad which makes conveying the message of water conservation more effective because the audience can apply the aspects to the ad to their individual lives. Works Cited Berdan, Robert. (2004). Composition and the elements of visual design. Photo Compositi on Articles, 20 January, 2004. Web. Langford, Michael. The Master Guide to Photography. New York: Dorling Kindersley Limited, 1982. Print. This essay on Simple Illustrations Yield Powerful Messages was written and submitted by user Julieta Pollard to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Broadband essays

Broadband essays The Internet has become a major part of everyday life, and there are now faster ways to get around online. Broadband access is one of the most significant technological advancements in the past few years. The two major types of broadband the typical user has to choose from are the Digital Subscriber Line (DSL) and Cable Modems, both have good and bad points, like speed, performance and price. The quest for speed, imagine a world where connecting to the Internet was as simple as turning on your television. Where web pages pop up on the screen like we would all like for them to. We are all aware that WWW is an acronym that stands for World Wide Web; however, it turns out to be World Wide Wait. This paper covers the three major technologies, their advantages, disadvantages, and the basics of how they work. The paper also includes how to pick the right provider and what problems may accrue with these services. Also in this paper I will include the real world statistics of the speed they offer compared to a 56k baud modem. Security is another big issue in the world of broadband connections protection maybe needed. Although the term "broadband" is a wide description for any sort of high-speed net access, the most probable choices will be between one of two services: cable or a digital subscriber line (DSL) Which is chosen will depend partially on the users computing habits, but more on what services are available in your little corner of the globe (Smith 30). "If you have access to both services and you're primarily interested in the fastest downloads possible, go for cable, which has very high theoretical throughput. Throughput measures the amount of data that can be moved across a connection in a given time period; it's usually represented in kilobits per second (Kbps) or megabits per second (Mbps). Know, however, that because all households on a cable node (usually around 30 or 40 homes) share the same finite amount of bandw...

Creating the Holidays the Way You Want Them

Creating the Holidays the Way You Want Them The Holiday Haze This Thanksgiving, I spent my holiday in Dallas with my brother-in-law’s family. They have been very warm and welcoming to me, which I truly appreciate. And there are challenges spending a holiday with a family that’s not mine. Being the personal growth enthusiast and spiritually oriented person that I am, I tend to want to reflect over Thanksgiving dinner on my own gratitude, and to hear from everyone at the table what they are thankful for. At my brother-in-law’s parents’ table, I don’t feel empowered to create that experience. In fact, I’ve been warned that requesting such a ritual would not go over well with this family. In the holiday haze, it’s easy to get lost in what other people want. And it’s not very satisfying or nourishing. After the experience I had at Thanksgiving, I became more aware of social dynamics and what kinds of interactions and communications at a gathering feel nourishing to me. Getting Satisfied Last week, I attended the birthday party of my long-time friend Bruce. After some time had passed with small groups in isolated conversations about topics like the movie A Star is Born, the birthday boy announced that he wanted everyone to come together. We gladly obliged and many of us, with the group intact, shared meaningful stories about Bruce and appreciated him for his strengths. I noticed myself feeling much more present and enjoying being part of the circle much more than when the group was fragmented. I ended up staying at the event for hours. I organized two events myself this season, one on the first night of Hanukkah and one on the last night. At both, the conversation remained a group conversation, and I had no doubt but that I belonged, that everyone there belonged, and that the sense of cohesion was a draw for all of us to want to be together and see each other again. Bucking the System So often, I doubt myself and my intuition, think maybe the other person or people won’t want what I want, don’t even ask for the thing that feels right to me. Or I think I have to follow the original plan, even if I change my mind and don’t like it anymore. I’m watching myself carefully this season, listening to my gut and asserting my desires more. Today, that was as simple as suggesting that I meet a friend at a cafà © instead of at her house (the original plan) because, well, just because it’s what I wanted. What does it look like for you to create your holiday experience the way you want it? With whom and where do you want to spend your time? What conversations do you want to have? What would make you feel truly satisfied? I invite you not to compromise, even if you think other people won’t like your ideas. You might be pleasantly surprised.

Should Starbucks expand to Africa Essay Example | Topics and Well Written Essays - 2500 words

Should Starbucks expand to Africa - Essay Example Traditional cafes did not understand the changes in consumer needs hence this gave room for Starbucks to expand quickly by opening more stores. Starbucks Corporation has opened stores and coffee outlets in North America, Europe and Asia. The objective of Starbucks opening coffee outlets in Africa is to meet its business strategy of global expansion. The increase in profitability can be attributed mainly to its aggressive expansion strategy. For the long term objective to be achieved, more than half of the stores will have to be located outside the United States. Starbucks has achieved market leadership by ensuring high quality products and services together with excellent customer service. The company can increase market share by expanding to Africa. The company will have to maintain its global business strategy of differentiation and added services.Introduction Starbuck is the largest coffeehouse in the world with operations in all the continents. The company operates more than twenty thousand coffee stores in more than one hundred countries in the world. From a single coffee store which was opened in 1971, the company has achieved a market leader position in the beverage industry by establishing operations in the US and beyond (Hill and Jones 165). Starbucks licenses and franchises operate more than seven thousand coffee outlets worldwide with many of the operations being based in shopping centers and global airports. The company has diversified product portfolio offering which include coffee, tea, soda, juices and pastries (Boone and Kurtz 56). The company has also venture inn entertainment segment where it markets music, videos and books. The company products are localized to the specific market (Ungson and Wong 145). The company has also maintained its original culture which has not being diluted by the global culture hence the common goal of the company is to offer distinctive experience to its customers (Boone and Kurtz 69). The company has been able to provide great working environment to its employees by embracing diversity and treating all the employees with dignity and respect (Ungson and Wong 160). The operations of the company are centered on excellence in purchasing inputs, roasting and delivery of the final coffee product to the customer. The company business strategy is to maximize sales by creating relaxing and attractive atmosphere with guarantees excellent customer service (Hill and Jones 177). The company also uses both retail and online music sales to widen the target market share. The company also maximizes market penetration partnering with global

Human Resource Change Research Paper Example | Topics and Well Written Essays - 3000 words

Human Resource Change - Research Paper Example Historically, Jack Cohen (Tesco, 2011) was the person who founded Tesco in East London in late 1910s. From a small retail outlet in East London in the year 1919, Tesco has now approximately four thousand eight hundred locations around the world. In specific, Tesco (2011) began from selling grocery items; however, now involved in selling of consumer goods, as well as financial services globally. Initially, during its beginning, Tesco Tea was the only brand product that was available at Tesco (2011) in 1920s. By proving it as a leader, in the year 1979, Tesco (2011) was successful in reaching the annual sales of one billion pounds. However, within three years, the annual sales doubled indicating its success in the global retail market. On international level, Tesco (2011) enjoys the credit of becoming the first retailer to indicate nutritional values of its products. During 1990s, Tesco began its journey towards Asian countries, and it has been successful in Asian region until today. I n the year 2000, Tesco (2011) launched its official website, and in the year 2007, Tesco (2011) was able to launch its first outlet in the USA. In this regard, from 1919 to 2011, Tesco (2011) has been successful in becoming a global retailer giant. Besides such achievements, Tesco (2011) has been offering a motivational workplace environment to its employees as well. According to its website (Tesco, 2011), the company offers a training and development opportunities to its workforce by allowing them to continue their education while working at the same time, which is an efficient way of the company to encourage its employees to develop themselves while putting efforts to... This essay stresses that autonomy indicates the level of freedom that individuals get during their different tasks in the organizations in terms of their decision-making power. Lastly, the last trait refers to the extent to which managers give value to feedback of the employees in an organization. From recognition of these five core job traits, it is an understanding that the organization will be able to employ the most appropriate motivational strategy on the employees, and will be able to acquire most efficient outcomes. HR managers now face a greater responsibility of dealing with the employees according to their social and cultural values. The paper included analysis on some of the major issues that HR managers at Tesco and several other organizations confront while dealing with their employees. Although Tesco has now become one of the leading organizations globally, however, still, its managers face several issues while bringing out change in their different procedures and processes. In specific, to ensure high-productivity and quality-performance employees, it is very important that managers should endeavor to understand the situation first and then put efforts in employing a motivational strategy. Although money plays an important role in motivating humans, however, several other factors are imperative in ensuring success in an organization. Finally, HR managers have the major responsibility to evaluate and decide about the tools and strategies that can result in the most efficient outcomes.

Living in Texas vs Louisiana Essay Example for Free

Living in Texas vs Louisiana Essay Texas is the second most populous and the second-largest of the 50 states in the United States of America, and the largest state in the 48 contiguous United States (Wikipedia, Texas, 2013). Louisiana is a state located in the southern region of the United States of America and is the 31st most extensive and the 25th most populous of the 50 United States ((Wikipedia, Louisiana, 2013). Texas and Louisiana are two different areas in the United States to live that have many diverse ways of living. Between both states, Texas is easier to live in than Louisiana because of the differences in culture, economy, and climate. The name Texas is based on the Caddo word tejas meaning friends or alliesand was applied by the Spanish to the Caddo themselves and to the region of their settlement in East Texas (Wikipedia, Etymology, 2013). Texas has many variations of cultures that reside within the state and these culture’s range from caucasian (white), african american (black), and spanish american (hispanic). The state also has other forms of cultures too but the ones I named are the main ethnicity that you see on a daily basis. Texas has many assortments of cultures which makes the state a equal opportunity for many cultures to advance in numerous areas of employment. The cultures in Texas always interacted with one another in different areas of living and would live in the same areas has another race and would become friends. They would go to school together and enjoy it, grocery shop at the same stores with no problems, and get gas at the same gas stations as everyone else. The races in Texas might have their differences between one another but would still except the fact that everyone has to do the same daily activities as anyone else. Louisiana was named after Louis XIV, King of France from 1643–1715. Rene-Robert Cavelier, Sieur de La Salle claimed the territory drained by the Mississippi River for France, and named it La Louisiane, meaning Land of Louis (Wikipedia, Toponym, 2013). Louisiana is mainly made up of caucasian’s and african american’s and the races do not mix very well. The way that I remember it when I live in Tallulah, Louisiana was that their was a railroad track that divided the small town into two different sections. The black’s lived on one side of the railroad tracks and the whites lived on the other side. There is only a few ways that the races interacted with one another and they were by achieving the same education from the same small town schools, grocery shopping at the only grocery store in the town, and at the few gas stations that were by the main highway. The ways the cultures had to interact with one another were not by choice but by having to so they could live their life’s and meet their ways of living in society. You would never see the cultures become friends and if they did they only showed it in the areas that they were allowed to be around each other in the town and that would consist of the places I named that you would see the two cultures together but not by choice. I was friends with everyone and did not understand why this small town lived the way that it did. I would love to go back to that town today to see if the ways of living has changed at all or if it stayed the same. I was only in fourth and fifth grade when I lived there. Texas’s large population, abundance of natural resources, thriving cities and leading centers of higher education have contributed to a large and diverse economy. Since oil was discovered, the states economy has reflected the state of the petroleum industry. In 2010, Site Selection Magazine ranked Texas as the most business-friendly state in the nation, in part because of the states three-billion-dollar Texas Enterprise Fund. Texas has the joint-highest number of Fortune 500 company headquarters in the United States, along with California. As of 2010, Texas had a gross state product (GSP) of $1. 207 trillion, is the second highest in the U.  S. , and is the fourth-largest of any country subdivision globally. As of April 2012, the states unemployment rate is only at 6. 5% (Wikipedia, Economy of Texas, 2013). Texas’s economy has went through the recession just like any other state but has started to rise out of the recession because of the land of oil industry that has hit its highest point since when I lasted lived in the state. The state of Texas I think is the busiest of many states because of its high demand of employment for the oil industry. The jobs are anywhere from secretary employment to a derrick man on the rig itself drilling the oil out of the ground. Every position has its own way of being very important. I miss living in this state because of how big the state is and the different areas of employment that is available. Texas does hit rock bottom but will always find a way out to rise above other states. Louisiana’s state principal is agricultural products which include seafood, cotton, soybeans, cattle, sugarcane, poultry and eggs, dairy products, and rice. The seafood industry is its biggest producer of crawfish in the world, supplying approximately 90% and directly supports an estimated 16,000 jobs. Louisiana industry generates chemical products, petroleum and coal products, processed foods and transportation equipment, and paper products. Tourism is an important element in the economy, especially in the New Orleans area. The total gross state product in 2010 for Louisiana was US $213. 6 billion, placing it 24th in the nation. Its per capita personal income is $30,952, ranking 41st in the United States. As of January 2010, the states unemployment rate was 7. 4% and an African American is three times as likely as a white person to be unemployed in Louisiana (Wikipedia, Economy, 2013). In Louisiana the Caucasian race has a higher play in job placement before African Americans which I do not think is right but every state has its differences. The white race runs most of the environment in Louisiana but the black’s make up the other part that is left to run. When you walk into different stores in Louisiana most of them are owned by Caucasians but blacks may be a part of the team by being an employee. If you do see a black own a place in Louisiana it is only because he fought and showed his abilities to become somebody. Seafood is a way to isolated Louisiana from any other state and it makes a lot of income from producing there different seafood products throughout the United States but the seafood industry does not pay as high as the oil field industry does in Texas. The large size of Texas and its location at the intersection of multiple climate zones gives the state highly variable weather. The Panhandle of the state has colder winters than North Texas, while the Gulf Coast has mild winters. Texas has wide variations in precipitation patterns (Wikipedia, Climate of Texas, 2013). The city I lived in was San Antonio, the summers were hot and the winters were mild. The rainy season is between the months of January and February. I loved the summers of Southern Texas because they are longer than the winters and are able to wear light clothing. The winters sometimes would get really cold but for the most part it was mild and easy to convert over to the climate change. In San Antonio it has only snowed a few times and since I have been born I only remember once when it snowed and it only stayed for a couple of hours because the climate in Southern Texas is warmer than other states. Louisiana has a humid subtropical climate, perhaps the most classic example of a humid subtropical climate of all the South-central states. It has long, hot, humid summers and short, mild winters (Wikipedia, Climate, 2013). The summers and winters are similar in ways to Texas but the winters could be very cold and it does snow in Louisiana and the temperatures in the winter are a lot colder than in Texas. I remember when my mom drove in the snow in Louisiana but I cannot recall a time when she has ever driven in the snow in Texas where we lived. It does snow in Texas but in the northern part by the Panhandle.

Comparison of Attitudes Towards Marriage in A Hero of Our Time versus T

Marriage, often thought of as a sacred union of the utmost importance, is portrayed in both A Hero of Our Time by Mikhail Lermontov, and The House of the Spirits by Isabel Allende, as a minor issue rather than a key part of the lives of the main characters. Marriage is unimportant to both main characters Pechorin and Clara. Lermontov uses Pechorin?s refusal of commitment, while being an object of desire and passion, to illustrate that men should keep their independence from women to protect their power. On the other hand, Allende uses Clara?s priorities of spirituality and children above her husband and marriage to suggest that women?s power does not depend on men. Clara becomes married, recognizing that she will keep the freedom she had before marriage, while Pechorin is immediate in rejecting commitment because of his fear that it will stifle his independence. After being married to Esteban Trueba, Clara is unmoved and remains distant, putting the diamond jewels her new husband gave her ?in a shoe box, and quickly [forgetting] where she put it?(Allende, 95). She knows that being married to Esteban is her destiny and is not excited by her role as a married woman. During their honeymoon, Esteban realizes that Clara does not in fact belong to him and she would not trade her ?world of apparitions? simply for him (Allende, 96). He tries many times to win her over with presents of jewelry and candy and expressing his affection but Clara?s manner towards her marriage does not change, while her otherworldly magic and knowledge increases and develops. Over the course of time Allende shows how Esteban grows dependent Clara, eventually ?hound[ing] her? for attention (Allende, 180). On the contrary, Lermontov demonstrates Pechorin?s mascul... ... should be more powerful than women because of men?s ability to control their emotions and the weak-mindedness of females. Although both authors gave their characters similar opinions of marriage, the reasons for their views are very different and achieve opposite results in the novels. Clara unknowingly builds up the distance between herself and her husband, which Allende uses to suggest that women can be more powerful when they are independent from men. Pechorin does not even attempt marriage but rather detaches himself from any woman who might want to marry him because of Lermontov?s views that women can be the downfall of any great man. While Allende comments on the importance of feminine independence, Lermontov explains that while lust and desire is natural to men, marriage is unneeded and confusing, pulling men away from their place of dominance over women. Comparison of Attitudes Towards Marriage in A Hero of Our Time versus T Marriage, often thought of as a sacred union of the utmost importance, is portrayed in both A Hero of Our Time by Mikhail Lermontov, and The House of the Spirits by Isabel Allende, as a minor issue rather than a key part of the lives of the main characters. Marriage is unimportant to both main characters Pechorin and Clara. Lermontov uses Pechorin?s refusal of commitment, while being an object of desire and passion, to illustrate that men should keep their independence from women to protect their power. On the other hand, Allende uses Clara?s priorities of spirituality and children above her husband and marriage to suggest that women?s power does not depend on men. Clara becomes married, recognizing that she will keep the freedom she had before marriage, while Pechorin is immediate in rejecting commitment because of his fear that it will stifle his independence. After being married to Esteban Trueba, Clara is unmoved and remains distant, putting the diamond jewels her new husband gave her ?in a shoe box, and quickly [forgetting] where she put it?(Allende, 95). She knows that being married to Esteban is her destiny and is not excited by her role as a married woman. During their honeymoon, Esteban realizes that Clara does not in fact belong to him and she would not trade her ?world of apparitions? simply for him (Allende, 96). He tries many times to win her over with presents of jewelry and candy and expressing his affection but Clara?s manner towards her marriage does not change, while her otherworldly magic and knowledge increases and develops. Over the course of time Allende shows how Esteban grows dependent Clara, eventually ?hound[ing] her? for attention (Allende, 180). On the contrary, Lermontov demonstrates Pechorin?s mascul... ... should be more powerful than women because of men?s ability to control their emotions and the weak-mindedness of females. Although both authors gave their characters similar opinions of marriage, the reasons for their views are very different and achieve opposite results in the novels. Clara unknowingly builds up the distance between herself and her husband, which Allende uses to suggest that women can be more powerful when they are independent from men. Pechorin does not even attempt marriage but rather detaches himself from any woman who might want to marry him because of Lermontov?s views that women can be the downfall of any great man. While Allende comments on the importance of feminine independence, Lermontov explains that while lust and desire is natural to men, marriage is unneeded and confusing, pulling men away from their place of dominance over women.